Only 1% of Brands Are Ready for AI Search... Are You? | Peter Kostandenou

In this episode of The Marketing Misfits, Norm Farrar and Kevin King interview Peter Kostandenou, a tech entrepreneur, about his journey from a Best Buy returns reseller to Hostopia and his current ventures with MoPro. Peter shares stories about his early business ventures, including a risky deal with Best Buy that led to both financial disaster and unexpected success with PlayStation 2 repairs. He discusses Hostopia's innovative migration guarantee that disrupted the web hosting industry, and delves into the importance of online presence, AI, and review management for small businesses today. Peter also touches on his car club and an accidental viral moment as a DJ, emphasizing the blend of strategy and luck in marketing.