Building an AI CMO That Becomes Your Strategic Marketing Partner

In this episode of the AI Explored podcast, Michael Stelzner interviews Erika Stanley, an AI strategist, about how to create an AI Chief Marketing Officer (CMO) for businesses. Erika shares her journey into AI and emphasizes the importance of using AI as a strategic partner rather than just an intern. She details the initial steps of building an AI CMO, including documenting your brand, defining business goals, and specifying the role of the AI CMO by incorporating expertise from marketing thought leaders. Erika then discusses tools like custom GPTs, Claude projects, and Poppy AI, explaining how to use them to implement the AI CMO. She provides use cases such as analyzing data, acting as an advisor, and creating content, offering practical guidance on prompting the AI for optimal results.