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Pokémon and Taylor Swift trading cards are making a billion-dollar comeback, and Target and Walmart are cashing in.

Jenny Rae and Namaan break down what this craze says about retail strategy, consumer behavior, and the strength of the U.S. shopper heading into the holidays.

Chapters

02:56 Retail Strategies and Consumer Behavior
06:05 Market Dynamics and Revenue Insights
08:52 Consumer Trends and Holiday Shopping
13:10 Data Utilization in Retail
16:04 The Future of Collectibles and Retail Innovation
18:30 Analyst Expectations vs Retail Reality
21:00 Understanding Category Growth and Market Share
26:01 The Consumer Is Still Strong and Spending
29:05 New Business Ideas from Retail Data and Consumer Behavior

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S20E26: Why Retailers Are Betting on Pokémon and Taylor Swift Cards

Strategy Simplified

S20E26: Why Retailers Are Betting on Pokémon and Taylor Swift Cards