#711 - What It Takes to Start on Amazon in 2025

In this episode of the Serious Sellers Podcast, host Bradley Sutton and expert sellers Leo Sgovio, Melisa Vong, and Clarence Cheang answer questions about launching and scaling businesses on Amazon in 2025. They discuss whether it's too late to start selling on Amazon, emphasizing the importance of differentiation, AI utilization, and omni-channel marketing. The experts share insights from the "Scale Stories" series, focusing on contestant Natalie's journey and comparing current strategies with those from 2019. They address inventory management, competitor analysis, and the challenges of selling in competitive niches like supplements and perfumes. The panel also explores alternative marketplaces and platforms, including TikTok Shop, OpenAI's Instant Checkout, Whatnot, and Shopify's Shop app, highlighting the need to optimize listings for AI and diversify beyond Amazon.