#710 - Amazon's AMC Updates + AI Personas | Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

This podcast episode of the Serious Sellers Podcast, recorded at Amazon Accelerate, features two interviews focusing on customer understanding and advertising strategies for Amazon sellers. The first interview with Isaac from Amazon discusses how sellers can leverage data and AI to better understand their customers, create customer personas, and improve product listings and A-plus content. The second interview with Alan Lewis from Amazon Marketing Cloud (AMC) covers the recent announcement of AMC being available to all sponsored ads advertisers, detailing its features, benefits, and how sellers can use it to gain deeper insights into their ad campaigns and customer behavior, including creating custom audiences.

Outlines

Part 1: Customer Understanding - Basics and Data

Part 2: Amazon Marketing Cloud (AMC) - Introduction and Evolution

Part 3: AMC - Insights, Use Cases, and Application

Sign in to continue reading, translating and more.

Open full episode in Podwise

#710 - Amazon's AMC Updates + AI Personas

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Part 1: Customer Understanding - Basics and Data

Introduction to Customer Understanding and Data Utilization

Leveraging Seller Central Data and AI for Customer Insights

Integrating Customer Personas into A+ Content and Product Listings

Real-World Examples and Tools for Building Customer Personas

Leveraging AI for Customer Understanding: Actionable Steps and Future Trends

Amazon-Specific AI Tips and the Importance of Psychographic Data

Part 2: Amazon Marketing Cloud (AMC) - Introduction and Evolution

Introduction to Amazon Marketing Cloud (AMC)

Evolution of AMC and the Power of Custom Audiences

The Impact of Targeted Advertising and the Democratization of AMC

Part 3: AMC - Insights, Use Cases, and Application

Insights and Use Cases for Amazon Marketing Cloud

Understanding Automated Signal Curation and Applying AMC to a Specific Product

First Steps for Using AMC and Future Integration with Helium 10

#710 - Amazon's AMC Updates + AI Personas

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Part 1: Customer Understanding - Basics and Data

00:00Introduction to Customer Understanding and Data Utilization

Introduction to Customer Understanding and Data Utilization

03:52Leveraging Seller Central Data and AI for Customer Insights

Leveraging Seller Central Data and AI for Customer Insights

07:50Integrating Customer Personas into A+ Content and Product Listings

Integrating Customer Personas into A+ Content and Product Listings

12:03Real-World Examples and Tools for Building Customer Personas

Real-World Examples and Tools for Building Customer Personas

16:32Leveraging AI for Customer Understanding: Actionable Steps and Future Trends

Leveraging AI for Customer Understanding: Actionable Steps and Future Trends

20:11Amazon-Specific AI Tips and the Importance of Psychographic Data

Amazon-Specific AI Tips and the Importance of Psychographic Data

Part 2: Amazon Marketing Cloud (AMC) - Introduction and Evolution

24:05Introduction to Amazon Marketing Cloud (AMC)

Introduction to Amazon Marketing Cloud (AMC)

27:28Evolution of AMC and the Power of Custom Audiences

Evolution of AMC and the Power of Custom Audiences

31:00The Impact of Targeted Advertising and the Democratization of AMC

The Impact of Targeted Advertising and the Democratization of AMC

Part 3: AMC - Insights, Use Cases, and Application

33:52Insights and Use Cases for Amazon Marketing Cloud

Insights and Use Cases for Amazon Marketing Cloud

37:23Understanding Automated Signal Curation and Applying AMC to a Specific Product

Understanding Automated Signal Curation and Applying AMC to a Specific Product

40:04First Steps for Using AMC and Future Integration with Helium 10

First Steps for Using AMC and Future Integration with Helium 10