EP331 - E.L.F. Beauty CDO, Ekta Chopra

In this live episode of The Jason & Scott Show, recorded at Grocery Shop 2025, hosts Jason Goldberg and Scott Wingo interview Ekta Chopra, CDIO of E.L.F. Beauty, about E.L.F.'s disruptive origins, its omnichannel strategy, and its approach to new digital platforms like TikTok and ChatGPT. They discuss the importance of meeting the community where it is, the role of content creators, and the impact of TikTok Shop on consumer behavior. The conversation also covers AI, the changing landscape of search, the challenges of managing fast-changing technologies, and the importance of customer-centricity and loyalty programs in the age of AI.