OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

In this episode of Rapid Response, Bob Safian interviews Ben Goodwin, the co-founder and CEO of OLIPOP, a prebiotic soda company. They discuss OLIPOP's rapid growth, the challenges of scaling a business, and the increasing competition from major players like PepsiCo and Coca-Cola. Goodwin shares his experiences transitioning from being a formulator to a CEO, the importance of product quality versus marketing, and the emotional and interpersonal challenges of leadership. He emphasizes the significance of authenticity, both in product development and in relationships with customers and celebrity investors, and reflects on the personal journey of maintaining groundedness amidst rapid success.