How to sell a billion dollars of snacks, with the founders of Chomps

In this episode of Masters of Scale, Jeff Berman interviews Rashid Ali and Pete Maldonado, the co-founders of Chomps, a meat snack company. They discuss their entrepreneurial journey, starting from a poker game meeting to building a billion-dollar business. They share insights on bootstrapping, the impact of landing Trader Joe's as their first major retailer, and the importance of understanding their core customer, which led to a rebranding effort. They also delve into their approach to scaling, managing growth without external capital, and the dynamics of their co-founder relationship, emphasizing transparency and shared values. The co-founders offer advice to aspiring CPG entrepreneurs, stressing the importance of starting, obsessing over details, and understanding unit economics.