20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky

In this episode of 20 Growth, Harry Stebbings interviews Ketty Slonimsky, Chief Growth Officer at Palta, about growth strategies, particularly in the context of D2C mobile subscription health tech. Slonimsky discusses her career path into growth, defining it as a broad discipline encompassing user acquisition, product development, and data analytics. The conversation covers Palta's venture building approach, focusing on creating category leaders in red ocean markets, and the importance of testing and iterating on ideas. Slonimsky shares insights on building defensibility through data loops, the qualities of successful growth professionals, and the nuances of web onboarding, paywalls, and subscription models. She emphasizes the need for speed and scale in user acquisition, the value of shareable loops for organic growth, and the strategic use of paid marketing channels. The discussion also explores the role of AI in creative production, the challenges of influencer marketing, and the structure of effective growth teams.