Charlie Mulligan , co-founder of BrewPublik - a business that Charlie wants to become “Amazon for beer”. Brewpublik provide a premium catering service delivering craft beer to homes and offices in cities across the States. Listen as Nathan and Charlie talk expansion, investment, and how much to sell a start-up for.

Famous 5
Favorite Book? – The Goal
What CEO do you follow? — Jeff Bezos
What is your favorite online tool? — Intercom
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be? —To have more confidence. I can do anything if I set my mind to it.

Time Stamped Show Notes:
01:22 – Nathan’s introduction
01:40 – Welcoming Charlie to the show
02:00 – Match over 3,000 types of craft beer to a taste profile
02:30 – BrewPublik delivers beers to your office or home
02:50 – $75 for a case of 24 bottles
03:13 – Offers one-off orders, regular subscriptions and monthly memberships
03:40 – Founded in 2014
04:02 – $275k revenue in 2015
04:15 – Delivered around 80k bottles
04:40 – Net margin of 35%
05:00 – Reinvesting capital in expansion
05:40 – Hope for $1.5-2 million revenue in 2016
06:30 – How do you decide which markets to expand into?
07:10 – Look at baseline demographics: age, income, breweries per capita
08:30 – Then look for with B2B clients
09:10 – Bootstrapped for first 6 months then had an angel investment round of $1 million
09:45 – Looking for Series A in the next 12 months
10:03 – Sees the beer industry as ripe for disruption
11:00 – Would sell the business for $100 million
15:19 – Famous Five

3 Key Points:
Have confidence in yourself. Trust your own abilities and move forward.
When you’re thinking about expansion, consider what strategy is going to give you a positive operating balance as quickly as possible.
Find a niche to disrupt. Successful start-ups exploit a need that no one else has even considered.

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

He Sells Craft Beer On Demand, $250k in 2015, $2m in 2016, EP 259: Charlie Mulligan

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He Sells Craft Beer On Demand, $250k in 2015, $2m in 2016, EP 259: Charlie Mulligan