Jake Jorgovan, founder of Outbound Creative: an agency that goes the extra mile to help consultants secure their dream clients. Tune in to hear why it’s worth spending to acquire your perfect clients; why Jake’s sending cakes to top executives; and how he’s planning to multiply annual revenue by 10x this year.

Famous 5:

Favorite Book? – How To Win Friends And Influence People
What CEO do you follow? — Aaron Ross
Favourite online tool? — Trello

Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be? — To enjoy life more along the way. Don’t work around the clock.

Time Stamped Show Notes:

01:12 – Nathan’s introduction
01:32 – Welcoming Jake to the show
01:37 – Outbound Creative make money be helping consultants secure their dream clients
01:48 – They create highly personalized outreach campaigns and charge a monthly retainer, plus commission
02:41 – Retainers are $2-4k, with a commission ranging from 0-15%
03:15 – One client is Lighthouse Conferencing: they’re sending cakes to Lighthouse’s potential clients with a URL to a personalized outreach video
04:21 – “If you’re doing deals that are $50k or $100k, you can spend a few hundred dollars to get in front of those clients”
04:55 – They also work on gifting and customer retention
05:30 – Started in July 2015
05:40 – This year’s revenue is around $50k
06:15 – First-year revenue was around $25k
06:25 – Hard costs of purchase and postage are passed on to the client
07:05 – One full-time employee and 3 sales reps
07:39 – Highly personalized videos on a landing page are a staple of outreach
08:00 – Have worked with 10 clients in total; currently have 5 clients on retainer and 3 more in the pipeline
08:39 – Averaging $15k per month in revenue
08:55 – They’re moving away from project-based work and towards building MRR
10:16 – Revenue goal for 2017? “Half a million”
10:45 – Connect with Jake at his website

13:11 – The Famous Five

3 Key Points:

Don’t work around the clock - enjoy life
Go the extra mile to engage with your clients. Those are valuable relationships - invest in them
Be ambitious about growth: make a plan and hire fantastic sales reps

Resources Mentioned:

Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 334: Is He Creating The New Billion Dollar Direct Mail Industry?

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EP 334: Is He Creating The New Billion Dollar Direct Mail Industry?