Pieter Boekhoff, the 2016 Startup Canada Entrepreneur of the Year and one of Calgary's top 40 under 40. He’s also Mount Royal University’s Horizon Winner and one of Canada's 10 Mentor Rock Stars. Listen as Pieter talks about the company he founded, Nobal Technologies, and the success of their flagship product – iMirror.

Famous Five:

Favorite Book? – Lean Startup
What CEO do you follow? – Elon Musk

Favorite online tool? — Wave Accounting
Do you get 8 hours of sleep?— I do
If you could let your 20 year old self know one thing, what would it be? – “I wish that entrepreneurship and startups was more of a thing and I’d known where to get into it”

Time Stamped Show Notes:

01:44 – Nathan introduces Pieter to the show
02:25 – What is Nobal Technologies and how it generates revenue
- 02:28 – Software company based in Calgary, Canada
- 02:40 – Selling iMirror for retail and hospitality
03:03 – 70% revenue from the one-time cost of the iMirror
03:27 – Launched in 2014
03:44 – The idea was inspired by the video made by Corning in 2011
- 04:02 – Started to build prototypes
04:23 – First year revenue is around $75,000
04:37 – Total of 10 units sold
- 05:15 – Each unit cost about $15,000
05:38 – They’re looking into a sustainable monthly recurring business model
06:05 – 40% gross margin
06:23 – Net margin
- 06:28 – Low overhead on the backend
06:28 – They raised a $1M 2 years ago and $800K in grants
06:50 – Process of government funding
- 07:03 – Partner with NRCIRAP
- 07:12 – They need to know you’re legit
07:44 – 9 people on the team, based in Alberta
08:00 – Pieter made $1.2 million in 2 years
08:20 – Pieter’s focus now is only iMirror
08:36 – 2016 revenue goal
09:34 – Some clients have more than 1 mirror
09:44 – Pieter wants to expand on the retail side
- 10:10 – Long sales cycle
10:40 – This is Pieter’s second business
- 10:53 – Pieter saw the need for the iMirror from his previous business
11:14 – Connect with Pieter through his Twitter and Instagram. Visit his website at Nobal.ca
13:23 - The Famous Five

3 Key Points:

Be willing to jump outside the box—ideas are everywhere.
Expanding doesn’t always mean adding more people.
Learn from your experiences and find ways to share them.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
@pieterboekhoff – Pieter’s Twitter handle
@pieterboekhoff- Pieter’s Instagram account
Nobal.ca – Pieter’s business website
Show Notes provided by Mallard Creatives

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SaaS Interviews with CEOs, Startups, Founders

EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff