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Labubu dolls are the latest global craze... but what makes them so irresistible?

In this episode of Market Outsiders, Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins. They explore:

How scarcity fuels demand
Why repeat purchases matter more than volume
How the resale market reinforces value

It’s a case study in novelty vs. luxury, brand strategy, and consumer psychology — all packed into one tiny doll.

Links mentioned in the episode:

CNBC: How luxury brands are tapping into the Labubu craze
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S20E11: Labubu Dolls and the Business of Scarcity (September 24, 2025)

Strategy Simplified

S20E11: Labubu Dolls and the Business of Scarcity (September 24, 2025)