Rickard Carlsson. He’s the CEO of Detectify, a Stockholm-based security startup selected as one of Sweden’s super talents, in 2015, by the Swedish business publication, Veckans Affärer. He has lived and worked in Sweden, USA and India and holds an MSc of applied physics and electrical engineering.

Famous Five:

Favorite Book? – Home Improvement Books
What CEO do you follow? – N/A
Favorite online tool? — Google Calendar
How many hours of sleep do you get?— 8
If you could let your 20-year old self, know one thing, what would it be? – “Know more about how to build a great team”

Time Stamped Show Notes:

00:43 – Nathan introduces Rickard to the show
01:35 – Detectify integrates security testing into the development workflow
- 01:49 – Detectify makes sure that the safety testing is brought to development
02:08 – Pipedrive uses Detectify as a part of their security
- 02:25 – Security is important for Pipedrive so they use Detectify to automate a large part of their security detecting
02:54 – Average pay per customer is €80
03:10 – Detectify was launched in 2014
03:50 – Rickard’s co-founders who worked for the biggest tech companies had the idea of Detectify
04:44 – Rickard met his co-founders at his previous job and they were Angel investors to Detectify
04:58 – Rickard was a business consultant for McKinsey
05:54 – Rickard started a startup to learn new things
06:21 – Detectify has 4 founders and the split is not the usual 25% each
06:41 – Detectify has now raised €2.5M
06:49 – The last round was a priced equity round
07:13 – Rickard does everything except coding including sales
07:42 – Detectify managed to get 1-2 important Angels on board
08:09 – Detectify is currently serving 350 customers
08:20 – Majority of the customers are the long-paying customers
08:45 – There’s an increasing number of larger customers
08:55 – MRR is around $30K
09:10 – Nathan has released interview videos on Youtube
09:45 – Team size is around 25
- 10:09 – Salaries in Europe are much smaller than in the USA
- 10:18 – 2/3 of the team are full-time engineers
11:17 – Gross customer churn
11:26 – Detectify has no paid acquisition
11:30 – Detectify has 2 outbound sales people who just started
12:00 – The team is based in Sweden
12:17 – LTV
12:47 – Detectify has a few enterprise customers
- 13:00 – Deals are usually a year contract with an upfront payment
13:25 – Rickard won’t disclose what the salespeople get for every $10K deal they close
15:36 – The Famous Five

3 Key Points:

An eagerness to learn new things is a great motivator to start one’s own business.
Security is simply a necessity.
Having different brackets of customers allows for more growth.

Resources Mentioned:

The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Klipfolio – Track your business performance across all departments for FREE
Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives

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