Andrew Fischer. He’s a seasoned entrepreneur with extensive business development and sales experience in digital media and enterprise software or SaaS. He’s recently launched Choozle, a simple and digital marketing platform in the fall of 2012. Based in Denver, Colorado, Choozle is the world’s fastest growing digital advertising platform.

Famous Five:

Favorite Book? – The Hard Thing About Hard Things
What CEO do you follow? – Jeff Green
Favorite online tool? — Evernote
How many hours of sleep do you get?— 7
If you could let your 20-year old self, know one thing, what would it be? – “I will probably reinforce the message of focus”

Time Stamped Show Notes:

01:04 – Nathan introduces Andrew to the show
01:35 – Choozle is the fastest growing digital advertising platform because of Inc Magazine’s annual ranking
- 01:45 – It will be Choozle’s first year in Inc
02:02 – Choozle became profitable last year
02:16 – Choozle was launched in 2012
02:25 – Revenue is between $5-10M
02:29 – Team size is around 32
02:36 – Choozle raised a small round
02:54 – Choozle is a SaaS that installs on an agency level
03:07 – The lowest level of subscription is $99 for an agency with one client and up to $2K a month for unlimited accounts
03:21 – Average pay per customer is $300 a month
03:25 – Choozle has 250 clients
03:30 – Choozle offers hybrid-managed services
03:51 – Choozle is also an ad-tech company, so they take a percentage of media
04:03 – Media shares start at 40%
04:17 – Choozle is a premium player in the space
04:53 – 2016 revenue
05:00 – 2017 target revenue
05:34 – Majority of Choozle’s revenue are coming from Q3 and Q4
05:51 – Choozle has raised $8.5M to date
06:02 – Choozle’s grace capital is from non-traditional services like a family office
06:29 – The goal when they had a raise was to build a sustainable company
- 06:51 – The raise was an equity-based investment
07:02 – Average churn is 5-7% per month
08:03 – Andrew is currently happy with their churn rate
08:32 – LTV to be
08:52 – CAC
09:22 – Average payback period
09:34 – Choozle has 10 full-time salespeople, total team size is around 30
11:25 – The Famous Five

3 Key Points:

The digital advertising space is quite saturated and the churn rate of a SaaS businesses is quite high.
Aim for your company to not just be profitable, but sustainable as well.
Don’t limit who you allow as investors in your company.

Resources Mentioned:

The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Klipfolio – Track your business performance across all departments for FREE
Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives

727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

SaaS Interviews with CEOs, Startups, Founders

727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed