The Biggest Mistakes Marketers Make with AI (And How to Fix It) with Phil Lakin, Head of Enterprise Innovation at Zapier | Ep. 350

In this episode of the Marketing Millennials podcast, Daniel Murray interviews Phil Lakin, Head of Enterprise Innovation at Zapier, about integrating AI into marketing workflows. Phil discusses the different ways AI can be used within Zapier, including AI co-pilots, AI steps in workflows, and AI agents. He emphasizes the importance of understanding the process before automating with AI and warns against common mistakes marketers make, such as assuming AI can fix everything without proper planning and oversight. Phil also highlights the value of combining human input with AI and encourages marketers to experiment with content creation on personal brands to quickly learn what resonates with their audience. He shares insights on building AI agents and using them to streamline tasks like internal knowledge updates.