Building an AI-First Marketing Mindset with Tim Glomb, VP of Digital, Content, and AI at Wunderkind | Ep. 349

In this episode of The Marketing Millennials, Daniel Murray interviews Tim Glomb, VP of Digital Content and AI at Wunderkin, about strategies for e-commerce brands to optimize Black Friday and Cyber Monday marketing efforts. Tim emphasizes the importance of leveraging AI and identity resolution to personalize consumer experiences, capture anonymous traffic, and combat the effects of tariffs and inflation. He advises brands to be transparent about pricing, use urgency in promotions, and focus on collecting zero-party data to create more meaningful connections with customers. The discussion also covers the shift in consumer behavior due to AI, the effectiveness of MMS messaging, and the need for mobile-first experiences, highlighting Wunderkin's role in providing data-driven insights and AI-powered solutions for autonomous marketing.