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Amex just raised the annual fee on its Platinum card from $695 to $895 — a nearly 30 percent jump.

In this episode of Market Outsiders, Jenny Rae and Namaan break down what’s behind the increase, why Amex believes customers won’t walk away, and how the move fits into a broader strategy to protect its premium brand.

We dig into questions like:

Who really cares about the fee hike?
Why didn’t Amex go even higher?
And what does this say about the future of credit card perks, co-branding, and the “status symbol” game?

Whether you’re a cardholder, a competitor, or just curious about how big financial decisions get made, this conversation reveals the business logic behind the headlines.

Related Episodes:

Amex’s Profit Jump and the Credit Card Strategy Driving It (July 18, 2025)
Chase Sapphire Reserve Fee Hike: Smart Strategy or Customer Risk? (June 17, 2025)

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S20E9: Another Credit Card Fee Increase? Why Amex Increased the Platinum Fee to $895 (September 18, 2025)

Strategy Simplified

S20E9: Another Credit Card Fee Increase? Why Amex Increased the Platinum Fee to $895 (September 18, 2025)