Automating Lead Nurturing With AI Agents

In this episode of the AI Explored podcast, Michael Stelzner interviews Noelle Russell, an AI business strategist, about using AI agents to nurture leads. Noelle discusses the benefits of AI agents, such as their 24/7 availability and ability to handle repetitive tasks, and addresses common misconceptions and fears about AI replacing jobs, emphasizing the importance of becoming "AI-enhanced." She introduces the concept of "agentic AI" and provides a step-by-step guide to creating AI agents for lead nurturing, focusing on the "three P's of prompt engineering": purpose, people (audience), and portfolio (data). Noelle recommends using chatbotbuilder.ai and ChatGPT, and shares tips for testing, red teaming, and optimizing the AI model through reinforcement learning and human feedback. She also shares strategies for encouraging adoption of the AI bot and provides a link to a video demo and other resources at agenticaiagency.ai/SME.