09 Sept 2025
30m
Music biz at a crossroads: from Taylor Swift to AI, with Sowmya Krishnamurthy
Masters of Scale
In this episode of Rapid Response, Bob Safian interviews music journalist Sowmya Krishnamurthy about the state of the music industry, in light of the 2025 MTV Video Music Awards. They discuss the cultural relevance of the VMAs, the sanitized nature of the music business, and the impact of TikTok and AI on music creation and consumption. Sowmya shares insights on hip-hop's influence on fashion, brand collaborations, and the evolving role of artists as entrepreneurs, highlighting the challenges and opportunities in the current music landscape.
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