Betting on product to win in fantasy sports, with Underdog’s Jeremy Levine

In this episode of Masters of Scale, host Jeff Berman interviews Jeremy Levine, a serial entrepreneur in the fantasy sports space and founder of Underdog, a tech unicorn. Levine discusses his early ventures, including StarStreet and Draft, navigating the legal gray areas of daily fantasy sports, and ultimately selling to DraftKings and Flutter. He emphasizes the importance of product innovation, customer experience, and building a unique game to compete with industry giants. Levine shares insights into the rise of player-focused fandom, the impact of NIL and women's sports, and Underdog's approach to responsible gaming, including their GuardDog fund. He highlights the opportunity to create new sports gaming experiences tailored to American consumers, focusing on games rather than transactions, and the importance of building their own technology to offer more product options.