20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader

In this episode of 20 Growth, Harry Stebbings interviews Alex Schultz, CMO at Meta, about the future of marketing in the age of AI, channel spend, and content strategy. They discuss the importance of a clear North Star for companies, especially pre-product market fit, and the critical role of retention. Alex shares insights on balancing the needs of broad audiences with those of super users, the structure of growth teams within large organizations like Meta, and the potential for AI to revolutionize company structures, possibly leading to "one-person companies." The conversation explores the AI arms race between the US and China, the challenges and opportunities for Europe, and the balance between open and closed AI models. Alex emphasizes the enduring value of authenticity and creativity in content creation, even as AI-generated content proliferates. He also touches on Meta's brand evolution, the success of Threads, and the underappreciated potential of business messaging on WhatsApp.