Rippling of Brazil Solides Hit $35m ARR up from $15m ARR and Raised $100m at a $800m Valuation

This podcast episode introduces Alessandro Garcia, the founder of Sulidez, which is a successful HR software company in Brazil. Sulidez's growth from launch in 2010 to a current valuation of $800 million after transitioning from a transactional sales model to a subscription-based model in 2015 is discussed. The company's revenue and customer growth strategy, its impressive growth trajectory, and employee morale and IPO plans are also covered. The episode concludes with Alessandro sharing his insights on building a successful business, including the importance of choosing products that are hard to build and exploring cross-selling opportunities.