I had the absolute pleasure of sitting down with Lolita Sanders, Founder of Umthi.

From the very first moment, it was clear how deeply personal her mission is—Umthi isn’t just a skincare brand, it’s rooted in family, culture, and the wisdom passed down through generations.

Lolita shared how her journey began with her grandmother’s teachings and how she’s transformed that legacy into a brand that blends tradition with modern wellness.

What struck me most about this conversation was Lolita’s commitment to creating products with integrity. She emphasized the importance of staying connected to the earth, honoring her heritage, and creating products that genuinely nurture.

It’s rare to find a founder who brings such authenticity and care into every part of their business, and listening to her, you can feel that Umthi is about more than beauty—it’s about healing and connection.

Here are a few key moments from the episode:

* How Umthi was born from her grandmother’s influence and a desire to preserve cultural wisdom.

* The meaning behind the name “Umthi” and how it reflects the brand’s roots and purpose.

* Why integrity and intentionality guide every decision, from sourcing to formulation.

* The role of nature and spirituality in her approach to skincare and wellness.

* The challenges and lessons of building a purpose-driven brand in today’s market.

Join me, Ramon Vela, as I listen to this episode and discover how Umthi is weaving heritage, authenticity, and healing into the world of skincare and beyond.

For more on Umthi, visit: https://www.umthi.co.uk/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

*

Today’s Sponsors:

Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/

Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

REViVE Amazon Marketing Partners: https://revivemp.com/

REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Umthi - An Ode to Heritage, Strength, and Self-Worth

The Story of a Brand Show

Umthi - An Ode to Heritage, Strength, and Self-Worth