EP #329] [ENG] - How to navigate Amazon customer support and suspensions - John Cavendish

In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews John Cavendish, CEO of Seller Candy, about the increasing challenges of selling on Amazon, particularly regarding account and listing suspensions. They discuss how Amazon's processes are becoming more difficult, the role of AI in appeals and listing creation, and the importance of avoiding generic ChatGPT responses. John emphasizes the need to comply with Amazon's terms of service and shares insights on preventing suspensions, dealing with IP claims, and handling negative reviews. Both share advice on staying resilient during business downturns and encourage sellers to focus on profitability and consistent marketing efforts.