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In this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of Saral, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.

If your current strategy feels like influencer roulette, this episode offers a smarter way.

🔗 Try Saral

You’ll learn:

Why most influencer programs fail—and how to fix it using Saral’s Pyramid of Influence framework.
How to show up organically 3x per day in your ICP’s scroll sessions—without spending a cent on ads.
The power of performance tiers: seeding → ambassador programs → custom partnerships.
How Saral’s AI assistant SIA helps scale personalized outreach without losing authenticity.
Why influencer content should power more than posts—think whitelisting, product pages, email, and more.

This episode is brought to you in collaboration with Saral—your InfluencerOS for discovery, outreach, CRM, and analytics in one clean platform. Trusted by 250+ DTC brands looking to build real influence and cut CAC.

🔗 Try Saral

👤 Connect with Yash: Yash Chavan on LinkedIn

Timestamps

00:00 - Why influencer marketing is broken

02:30 - Building brand awareness and mindshare

05:45 - The pyramid of influence explained

10:15 - How influencers move buyers into the market

14:30 - Attribution challenges and why metrics mislead

18:15 - Using AI to enhance influencer programs

21:30 - Case studies: Obvi, Ridge, First Form & more

25:00 - TikTok Shop’s role in influencer marketing

27:30 - Reusing influencer content for maximum ROI

29:45 - How to integrate influencer marketing with paid media

Hashtags

#DTCMarketing #InfluencerMarketing #EcommerceGrowth #BrandStrategy #DigitalMarketing #MarketingPodcast #SocialCommerce #TikTokShop #ContentStrategy #AffiliateMarketing

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Bonus: The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from Saral

DTC Podcast

Bonus: The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from Saral