This episode of Two and a Half Gamers dives deep into UA financing with Jeff Cohen from PVX Partners, unpacking how mobile game studios can scale without giving up equity. Jeff breaks down the mechanics of non-dilutive funding, explains why not all financing partners are created equal, and reveals the traps founders fall into when choosing a lender.

Founders' guide: How to choose the right UA financing partner

https://pvxpartners.com/blog/how-to-choose-the-right-ua-financing-partner-a-founders-guide

Key insights include:

UA financing ≠ publishing — best for post-product market fit games with proven ROAS curves.

Funding scale: PVX clients receive between $500K and $2M/month, with the largest hitting $4M/month.

Market potential: UA financing is projected to hit $2.5B by 2027.

Flexibility matters — some lenders force you to take capital every month, even when you don’t need it, which burns cash.

Hidden costs: setup fees, legal fees, bundled SaaS tools you don’t need.

Risk management: Understand secured vs unsecured loans. With PVX, the risk is on them if funded cohorts don’t pay back.

Alignment is key — avoid lenders whose primary business isn’t lending (publishers, VCs, SaaS providers with side financing).

Scalability: Choose a partner who can grow your facility with you so you don’t stall at scale.

Main takeaway: Treat UA financing like raising equity — vet the partner’s reputation, structure, and incentives as if your studio’s future depends on it… because it does.

Get our MERCH NOW: 25gamers.com/shop

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PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you

+ Work with a team entirely made up of ex-gaming operators and investors

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special Guest: Jeff Cohen

https://www.linkedin.com/in/jeff-cohen-29930455/

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to UA Financing

04:09 Understanding UA Financing

06:57 The Need for UA Financing

09:53 Choosing the Right UA Financing Partner

12:30 The Business Model of UA Financing

15:29 Pricing and Interest Rates in UA Financing

18:36 Flexibility and Facility Size in UA Financing

22:58 Understanding Risk Management in Lending

25:32 The Importance of Counterparty Risk

29:10 Aligning Incentives Between Lenders and Borrowers

32:46 Navigating Secured vs Unsecured Loans

39:06 Evaluating Lenders: Key Considerations and Red Flags

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share feedback and comments - matej@lancaric.me

💸 UA financing Secrets: Scale your game without selling your soul

two &amp; a half gamers

💸 UA financing Secrets: Scale your game without selling your soul

two & a half gamers