Reinventing Work: How AI is Transforming Everything

In this episode of the AI Explored podcast, Michael Stelzner interviews Amanda Cole, CMO at BloomReach, about how AI is transforming the way we work. Amanda shares her journey into AI, highlighting the evolution of digital marketing and the impact of AI on optimizing for non-human interfaces. She discusses how AI, particularly agentic AI, is changing marketing by allowing small business owners to leapfrog traditional systems and marketers to focus on business outcomes rather than specific tools. The conversation explores the shift from content marketing to context marketing, the potential disruption of websites, and the importance of human connection in an AI-driven world. Amanda also provides practical advice on preparing for the future of work, emphasizing agility, continuous learning, and focusing on customer relationships. She shares examples of how BloomReach uses AI agents for account research and personalization, and offers insights for the next generation entering the workforce.