20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

Harry Stebbings interviews Peter Rahal, the founder of RXBAR and David Protein bars, discussing Rahal's entrepreneurial journey, lessons learned from building and selling RXBAR to Kellogg for $600 million, and his new venture, David. The conversation covers early customer feedback, product market fit, branding strategies, the importance of product versus brand, and the challenges of scaling a food business. Rahal shares insights on pricing, marketing, and the decision to sell RXBAR, as well as his personal experiences with wealth and success. The discussion also touches on nutrition, the role of religion, and balancing work with personal life.