This episode is brought to you by Sendlane.

Kara says, “We don't work with a type of company, we work with a type of person… The ones who want to grow on a revenue level, but the growth in the revenue is more of a means to an end, which is to have impact, create something, change something, improve something. Their business is a vehicle for them to fulfill a legacy or a destiny in their lives.”

Today, we interview Kara Redman, Founder & CEO of Backroom. Backroom is a brand strategy and performance marketing agency.

They've helped both startup and global clients reposition, 3x growth, launch, exit, raise up to $9M in funding, build measurable brand equity, merge, acquire, and exit.

We discussed:

* What she’s grateful for

* The finite nature of life (we get existential on this topic)

* Overview and origin of Backroom

* The foundational branding elements that every brand should do

* Building community and why it’s so hard

* Insights and advice for brands owners and founders

* What kinds of companies or individuals does Backroom work with?

* How they work with brands

* Are the needs of larger brands different from small or midsize brands

* Last words (this is deep)

* And so much more…

Join Ramon Vela and Kara Redman as we break down the inside story of Backroom on The Story of a Brand.

For more on Backroom, visit: https://www.backroom.io/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

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This episode is brought to you by Sendlane.

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Backroom - Your Brand is a Vehicle to Fulfill Your Legacy

The Story of a Brand Show

Backroom - Your Brand is a Vehicle to Fulfill Your Legacy