This episode is brought to you by Saral and Vdriven.

In today’s episode, we interview Ryan Espi, Co-Founder & CEO of First Light Whiskey. First Light Whiskey is a smooth, coffee-flavored whiskey that can be enjoyed neat, on ice, or mixed into your favorite cocktail.

It’s made with naturally gluten-free 99% corn whiskey, real coffee extract, and raw blue agave — crafted with love on the coast of Southern California.

Highlights include:

* His Gratitude Story

* What his mentor taught him: “All Boats Rise.”

* What he took for granted about his parents

* Taking the Van Wilder path in college

* The lesson he learned from his design firm

* How did he get started with First Light, and why

* How his hobbies and passion make him a better version of himself

* Deciding what type of company they wanted to build

* Overview and challenges of the alcohol industry

* Breaking down the First Light recipe

* Why they want people to have a First Light moment: How they named the brand

* Internal challenges as a manager and leader

* Advice for founders

* Launching a D2C offer

* What he’s proud of about the brand

Join Ramon Vela and Ryan Espi as we break down the inside story of First Light Whiskey on The Story of a Brand.

For more on First Light Whiskey, visit: https://www.firstlightwhiskey.com/

Simply search for “The Story of a Brand” on your favorite podcast player.

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Today’s sponsors:

Vdriven - A Partner to CPG brands:
https://www.vdriven.com/

Are unauthorized distributor deductions hurting your bottom line and cash flow? Vdriven has recovered over $1 million in erroneous deductions from distributors. Vdriven supports brands with deduction management and an array of services to accelerate sustainable growth. Schedule a call today.

SARAL - Your Influencer Assistant Tool for Brands): https://www.getsaral.com/champions/ramon

SARAL is offering an exclusive 14-day free trial for my listeners. They will also do a special strategy session to make sure you’re set up for success. Go to my special link.

First Light Whiskey - Smooth Coffee-flavored Whiskey for Everyone

The Story of a Brand Show

First Light Whiskey - Smooth Coffee-flavored Whiskey for Everyone