In today’s episode of The Story of a Brand Show, I had the pleasure of chatting with Lisa King, the trailblazing founder behind AF Drinks.

Lisa’s journey is as inspiring as it is impactful—from launching Eat My Lunch, a social enterprise that addressed child poverty in New Zealand, to creating a globally recognized alcohol-free beverage brand. With a clear mission to normalize mindful drinking, Lisa is reshaping how we celebrate, socialize, and live healthier lives. Her story is a testament to the power of purpose-driven business.

Here are some highlights from our conversation:

* From Social Impact to Innovation: How Lisa transitioned from Eat My Lunch to leading the alcohol-free revolution with AF Drinks.

* The Power of Purpose: Creating businesses with missions that change lives and solve real-world problems.

* Challenging Alcohol Culture: Why Lisa is passionate about making alcohol-free living fun, aspirational, and inclusive.

* The Role of Afterglow: AF Drinks’ unique ingredient that replicates the warmth and ritual of alcohol.

* Lessons for Entrepreneurs: Insights on building mission-driven brands that blend profit and purpose.

Join us in listening to this inspiring episode as Lisa shares her journey of resilience, innovation, and transforming social norms—one drink at a time! 🎧

For more on AF Drinks, visit https://us.af-drinks.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

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Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

AF Drinks - A Bold Challenge to Alcohol Culture—One Drink at a Time

The Story of a Brand Show

AF Drinks - A Bold Challenge to Alcohol Culture—One Drink at a Time