I had the pleasure of sitting down with Megan Klein, the founder and CEO of Little Saints, a brand redefining how we think about social drinking.

Megan shares everything from her early days towing a mint-green trailer around Detroit to perfecting her recipes to building a brand rooted in mindfulness and purpose.

What stands out in this episode is Megan’s deep thoughtfulness—not just in how she creates Little Saints’ products but also in how she approaches life and business.

We dive into the challenges of launching a brand during the pandemic, the science behind functional mushrooms and adaptogens, and the cultural shift towards more mindful drinking.

Whether you’re curious about the non-alcoholic movement or love hearing about entrepreneurial journeys, Megan’s story will inspire you.

In this episode, you’ll learn:

* The story of driving a mint green vending trailer around Detroit to get feedback from real people.

* How mindfulness and meditation shaped the founder’s journey and helped her tackle self-doubt.

* The unique role of scent, mushrooms, and adaptogens in creating Little Saints’ signature flavors.

* The challenges of traditional distribution and the pivot to a direct-to-consumer model.

* Why non-alcoholic drinks are a cultural shift in how we socialize.

* How Little Saints is making non-alcoholic cocktails feel as exciting and social as their alcoholic counterparts.

Join me, Ramon Vela, in listening to this episode and discovering how one brand is reshaping what it means to drink socially. You’ll come away inspired, entertained, and maybe even eager to try a Little Saints cocktail for yourself!

For more on Little Saints, visit: https://littlesaints.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

*

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

SARAL - The Influencer OS for Brands: https://storybrandoffer.com/

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above.

Little Saints - Ditch the Alcohol, Keep the Fun: A New Way to Sip

The Story of a Brand Show

Little Saints - Ditch the Alcohol, Keep the Fun: A New Way to Sip