What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience?

In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space.

Oliver and Sophia dive into the challenges of launching a beverage brand, the importance of great branding, and why consumer education is key to success in the growing non-alcoholic market.

Key Moments in This Episode:

✅ The Spark Behind Ooso – How a personal lifestyle shift led to a brand idea.

✅ From Idea to Market – The year-long journey of formulation and brand building.

✅ Retail Strategy & Challenges – What it takes to get on store shelves.

✅ Why Packaging Matters – The role of branding in consumer adoption.

✅ The Future of Non-Alcoholic Beverages – Trends shaping the category.

Join me, Ramon Vela, for this insightful and inspiring conversation with Oliver and Sophia as we explore the future of better-for-you beverages!

For more on Ooso, visit: https://drinkooso.com/

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Today’s Highlighted Brand:

Goode Health: https://www.goodehealth.com/

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Ooso - A Non-Alcoholic Sparkling Tea Inspired by Natural Wine

The Story of a Brand Show

Ooso - A Non-Alcoholic Sparkling Tea Inspired by Natural Wine