When it comes to rewriting the rules of women’s health, few founders are doing it with as much heart, rigor, and clarity as Tovah Haim.

In this episode, I sit down with the founder and CEO of Bodily, a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve.

We talk about the glaring gaps in education and product design that exist for birthing and miscarriage experiences, how Bodily is changing the narrative with science-backed, radically empathetic solutions, and what it takes to pioneer a new category while honoring a deeply personal mission. Tovah’s story is one of courage, clarity, and an unwavering commitment to serving women on their terms.

Here are a few highlights from our conversation:

* Why most postpartum products weren’t designed with women in mind, and how Bodily is changing that

* The role of data and scientific rigor in developing Bodily’s product line

* Lessons on educating a consumer who’s underserved, overwhelmed, and often overlooked

* How the brand approaches both DTC and retail with intention and empathy

* The power of building from lived experience and staying anchored to purpose as you scale

Join me, Ramon Vela, as I listen to the episode and discover how Bodily is reshaping the future of women’s health with integrity, innovation, and impact.

For more on Bodily, visit: https://itsbodily.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

*

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Saral - The Influencer OS: https://www.getsaral.com/demo

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Bodily - What Healthcare Forgot. Bodily Will Deliver.

The Story of a Brand Show

Bodily - What Healthcare Forgot. Bodily Will Deliver.