Why Your Amazon PPC isn’t Working, and How to Fix It

In this podcast, Heath Thompson shares his extensive experience with Amazon's algorithm and PPC (Pay-Per-Click) advertising, emphasizing the importance of understanding how Amazon views products and matches them to buyers. He discusses keyword strategies, including the use of broad, phrase, and exact match types, and warns against common pitfalls like keyword stuffing and relying solely on advice from other search engine platforms. Thompson also delves into the significance of PPC metrics, the value of reverse ASIN checks, and novel traffic hacks, such as triple-indexed keywords and canonical URL optimization, to drive more traffic to listings and improve organic ranking.