The Best Amazon Product Research Method [The “Triple C” Technique]

Ollie explains a three-step method, called the three C's (Choose, Check, Compare), for finding products on Amazon that can generate £10,000 per month in sales. The method involves using the "smash hit product radar" which focuses on identifying products with high demand, low competition, a gap in the marketplace, and low hassle. He details how to perform a negative character search on Amazon, select a low-hassle product, check its dimensions and brand recognition, and compare it with similar products using tools like AMZScout to analyze demand, competition, and potential gaps. Ollie recommends aiming to find 20 "crappy" products to overcome perfectionist syndrome and build momentum, then testing a small batch of the most promising product to validate the research.