Building a Golf Brand for Everyday Players

In this episode of the DTC Insider Podcast, host Brian Roisentul interviews Jordan Linera, the founder of Odin Golf, a golf brand for everyday golfers. Jordan discusses Odin Golf's community-focused approach, including the Odin Social Club and events. He shares his background in building and scaling consumer tech companies in Berlin and how that experience influenced Odin Golf's platform approach. The conversation explores the differences between US and European business cultures, particularly regarding localization and marketing strategies. Jordan emphasizes the importance of community engagement, in-person events, and building a brand that resonates with its target audience beyond just the product itself. He also details Odin Golf's innovative "Get Paid to Play Golf" campaign and the value of direct customer feedback in refining their offerings.