AI Marketing Strategy: Practical Applications for Any Business

In the AI Explored podcast, Michael Stelzner interviews Susan Westwater, an AI strategist, about practical AI marketing strategies for businesses. Susan introduces a framework of four pillars: getting business, delivering excellence, engaging better, and operating leaner. They discuss tools like Voiceify, Lindy.ai, Reply.io, XSEED.AI, Seamless.ai, Amplero and VoiceFlow, emphasizing the importance of having a strategy before adopting specific AI tools. Susan stresses data security and compliance, and offers tips for smaller businesses to leverage AI for churn forecasting and customer retention. She also highlights the value of capturing internal knowledge using private AI assistants, and invites listeners to explore additional resources on AI tools via her website.