20Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025

In this episode of 20 Growth, Harry Stebbings interviews Kieran Flanagan, who leads growth and AI implementation at HubSpot, about how AI is changing the growth landscape. Kieran suggests that AI may lead to the obsolescence of traditional growth teams, replaced by AI innovation pods that focus on integrating AI across the entire go-to-market strategy, including both touchless and human-led aspects. They discuss the value of AI in personalization and customer support, the potential shift of budget from labor to software due to AI, and the importance of data quality for AI success. They also explore the impact of AI on content creation, SEO, and marketing strategies, emphasizing the need for creative, data-driven approaches and the rise of "micro audiences." The conversation touches on the future of search, the role of AI in B2B buying, and the potential for AI to refine ideal customer profiles, concluding with a discussion on the qualities of future growth hires and the exciting applications of AI in dynamic context windows and multimodal chat.