EP #321] [ENG] - New strategies to scale your brand on Amazon - Silvia Vendraminetto

In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Silvia Vendraminetto, founder of Ecom Hero Academy, about the current state of Amazon private label and e-commerce. Silvia shares her background, starting with eBay and retail arbitrage before moving to Amazon and building a community focused on wholesale. The conversation covers changes in product research, the importance of replenishable products, and the need to consider social commerce and product lifespan. They also discuss the impact of AI on product development and PPC, emphasizing the importance of strategy and adaptation. Silvia advises sellers to focus on refining their existing operations and diversifying thoughtfully, while Vincenzo highlights the mindset issues that can hinder sellers from making effective decisions.