EP #320] [ENG] - Top strategies to optimise your ppc campaigns - Chris Rawlings

In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Chris Rawlings, the founder and CEO of Selfie Society, a top Amazon PPC agency. They discuss the evolving landscape of Amazon PPC, emphasizing the shift towards audience targeting and programmatic advertising, driven by Amazon's efforts to understand shopper behavior through initiatives like Rufus and Amazon Marketing Cloud. Chris and Vincenzo explore the importance of leveraging data for better targeting and the potential long-term advantages for brands that adopt these strategies early. They also delve into the debate around brand defense advertising, the effectiveness of dayparting, and the significance of placement optimization, highlighting the need for a balanced approach between automation and manual oversight in managing Amazon ad campaigns.