Pim de Witte, founder and CEO of Medal, joins Aaron Bush to discuss his journey building a leading platform for capturing and sharing gaming moments. From running Soulsplit (the most popular Runescape private server) as a teenager to navigating early pivots at Medal, Pim shares what sparked his entrepreneurial path, how Medal evolved from a game studio into a social content ecosystem, and what drove the platform’s explosive and enduring growth over the past several years.

The conversation also dives into how Medal continues to scale, adapt, and innovate. Pim opens up about founder lessons, moving with high velocity, the future of digital content, the role of M&A in Medal’s success, and what it’s now like running two companies. Whether you want to learn from an incredible founder or better understand the world of online gaming content, this is a wide-ranging conversation worth your time.

We’d like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik

We’d also like to thank TikTok for making this episode possible. Whether you’re launching or scaling, TikTok supports full-funnel growth with creative impact, always-on engagement, and advanced measurement. Learn more at https://bit.ly/tiktokmorelevels

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Who’s On:

Guest - Pim de Witte: https://www.linkedin.com/in/pimdw/

Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Sound design by Gavin Mc Cabe.

The Story of Medal: Shaping the Future of Gaming Content

Naavik Gaming Podcast

The Story of Medal: Shaping the Future of Gaming Content