SEO for AI: What Works, What’s Snake Oil

In this episode of The Unofficial Shopify Podcast, host Kurt Elster interviews Jason Berkowitz from Break the Web about the current state of SEO in light of recent advancements in AI technology. They discuss the potential for scams and misinformation in the field, the usefulness of proposed standards like llms.txt, and the evolving role of content strategy with the introduction of AI overviews in search results. They also explore Shopify's new AI-specific features, the importance of adapting to technological changes, and practical AI tools for everyday use, concluding that while AI is changing the landscape, solid SEO practices remain crucial for success.