How Divorce, Cancer, and TikTok Built a Shopify Brand

In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Sara Olsher, the founder of Mighty & Bright. Sara shares her journey of launching her Shopify store in 2013 amidst personal challenges, including a difficult divorce and her daughter's anxiety. She discusses how a therapist's suggestion led her to create visual calendars to help her daughter cope with schedule changes, which then evolved into a business idea. Sara details the initial struggles, the importance of SEO, and the shift from handmade products to outsourced manufacturing. She also explains the expansion of her product line to include resources for children and adults dealing with difficult life experiences like cancer and household management, driven by personal experiences and customer feedback. Sara emphasizes the importance of community feedback, bootstrapped growth, and focusing on providing genuine help to customers.