In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media.

This week's article links:

The Revolving Door of Twitter Executives
http://www.businessinsider.com/twitter-execs-katie-jacobs-stanton-and-kevin-weil-leaving-company-2016-1

IBM Acquires UStream
http://techcrunch.com/2016/01/21/ibm-confirms-acquisition-of-ustream-forms-new-cloud-video-unit/#.d9phxs:sjo5

Why Brands As Publishers Trend Is Utter Nonsense
https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/

Gartner Identifies The top 10 Strategic Technology Trends for 2016
http://www.gartner.com/smarterwithgartner/2016-predictions-for-smart-marketing-technology/

Sponsor: Demandbase and Account-Based Marketing

www.demandbase.com/thisoldmarketing

Robert's Rave
https://www.youtube.com/watch?v=jfjg0kGQFBY

Joe's Raves
http://techcrunch.com/2016/01/21/at-davos-kevin-spacey-predicts-that-tech-firms-will-follow-netflix-into-media
https://blab.im/ryan-hanley-everything-in-digital-marketing-is-dead

PNR 115: Stop It! Content Marketing Is NOT a Game of Traffic

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

PNR 115: Stop It! Content Marketing Is NOT a Game of Traffic