In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List.

QUICK HITS

Content Marketing Love Letter
http://contentmarketinginstitute.com/2017/10/content-marketing-letter/

Michael Wolf. - The Future Of Advertising
https://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806

LinkedIn Considering Push Into Original Content
http://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10

IN DEPTH

Orbit Media Releases Their 4th Annual Blogging Statistics

https://www.orbitmedia.com/blog/blogging-statistics/

Facebook Testing Subscriptions In Support of Instant Articles
https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/

https://thenextweb.com/facebook/2017/10/20/facebook-is-bringing-paywalls-to-instant-articles-on-mobile/

SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.

RANTS AND RAVES
http://www.minonline.com/legacy-media-puts-an-intense-new-focus-on-audiences/
http://www.marketingcharts.com/industries/business-to-business-80816
https://mumbrella.com.au/looks-like-content-is-no-longer-king-480047

TOM
Lloyd's coffee shop. London. 1686.
https://lloydslist.maritimeintelligence.informa.com/

PNR 207: Blogging Research - Longer and Less Frequent for the Win

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

PNR 207: Blogging Research - Longer and Less Frequent for the Win