In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign.

Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move.

More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies).

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This episode is sponsored by ContentTECH Summit.

228: The Real Story Behind Facebook's Fact-Checking Plan

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose