Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.

But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?

In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of.

Marketing winners include partnerships and ChatGPT.

Rants and raves include the end of book blurbs and Welch's content marketing.

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This week's news links:

Big Ratings Win for Super Bowl

Super Bowl Ad Winners

BuzzFeed Launches Social Media App

The Paywall Dilemma

OpenAI's Super Bowl Ad

Welches Content Marketing

The End of Blurbs

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This week's sponsor:

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But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

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Super Bowl Ad Winners & Highest Ratings in History (467)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Super Bowl Ad Winners & Highest Ratings in History (467)