Ron Baker is the founder of VeraSage Institute, a leading think tank dedicated to educating professionals internationally, and a radio talk-show host called The Soul of Enterprise: Business in the Knowledge Economy. Ron is the author of seven best-selling books, including “The Firm of the Future,” “Pricing on Purpose,” and “The Soul of Enterprise: Dialogues on Business in the Knowledge Economy,” co-authored with Ed Kless.

What you’ll learn about in this episode:

Why Ron believes that the billable hour and the timesheet need to go
Value pricing: the differences between different pricing plans
Ways to add in additional value that isn’t more “stuff”
How to start a value conversation
The typical agency objections of value pricing and why they’re false
How to succeed at the transition to value pricing
Other kinds of mistakes agencies make when shifting towards value pricing
The major benefits for focusing on value and the customer
Action steps that agencies can take when deciding whether or not to utilize value pricing

Ways to Contact Ron Baker:

Website: www.verasage.com
Email: ron@verasage.com
LinkedIn: www.linkedin.com/in/ronbaker1
Twitter: @ronaldbaker
Radio Talk Show: www.thesoulofenterprise.com

Ron's Books:

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Episode 31: Agency Projects and Profitability, with Ron Baker.

Build a Better Agency Podcast

Episode 31: Agency Projects and Profitability, with Ron Baker.